Autographia

Autographia began as a successful eBay-based memorabilia business looking to transition into independent ecommerce and expand into a multi-vendor model.

We built a system that enabled them to operate as a multi-vendor ecommerce brand for the first time, supporting a catalog of over 200,000 products and an automated fulfillment and marketing stack.

The challenge

Autographia needed to move from marketplace selling to an independent ecommerce operation with:

• Aggregation of product data from external sources
• Support for onboarding multiple vendors with inconsistent data formats
• Automated catalog management at large scale
• A drop-shipping fulfillment workflow
• Integration between product data, advertising, and sales channels

What we built

We built a full commerce infrastructure system consisting of a data ingestion layer, ecommerce platform, marketing integrations, and operational tooling.

Data ingestion and product processing system

We developed a standalone Node.js application using Puppeteer to extract product data from multiple external web sources.

This system:

• Pulls product data from vendor websites and external sources
• Handles inconsistent and unstructured product formats
• Normalizes data into a unified ecommerce schema
• Continuously syncs and updates product listings
• Stores structured data in AWS RDS for scale and reliability

Ecommerce and fulfillment platform

We built a WordPress-based ecommerce system hosted on AWS EC2, with AWS S3 used for asset storage.

The platform:

• Manages a live catalog of 200,000+ products
• Applies vendor-specific pricing and markup rules at scale
• Routes orders directly to vendors for FedEx-based drop-shipping fulfillment via API integration
• Maintains performance under continuous catalog updates and high traffic
• Uses AWS infrastructure to support scalability and reliability

WordPress was extended beyond a CMS into a high-volume ecommerce and catalog management system.

Marketing and revenue integrations

We integrated the platform directly with key acquisition and retention channels:

• Google Merchant Center product feed automation
• Google Ads product-level campaign synchronization
• Facebook Ads catalog and retargeting integration
• Klaviyo email and lifecycle automation flows
• API-based synchronization between product data and marketing systems

This allowed the entire catalog to be surfaced directly across paid and retention channels without manual feed management.

Administrative and operational tools

We built custom administrative tools inside the WordPress dashboard to manage the multi-vendor system at scale.

These tools allow the client to:

• Manage vendor profiles and configurations
• Control markup rules across vendors and product categories
• Apply catalog filters and segmentation logic
• Monitor product ingestion and synchronization pipelines
• Operate the system without engineering support

Programmatic SEO

We implemented a system that generates SEO-optimized product pages directly from structured catalog data.

At launch, product pages did not include descriptions. We use LLM-based generation to create product descriptions from product titles and images, allowing each product to become a fully indexable landing page without manual copywriting.

This enables:

• Automated creation of SEO pages for every product in the catalog
• Scalable content generation across 200,000+ products
• Continuous expansion of organic search coverage as inventory grows
• No manual content creation or page writing requirements

Results

• 200,000+ products managed within a unified ecommerce platform
• Hundreds of thousands of monthly visitors
• Transition from marketplace dependency to independent brand ownership
• Fully automated product ingestion and normalization pipeline
• Multi-vendor drop-shipping model enabled through integrated fulfillment APIs
• Unified marketing distribution across Google Ads, Facebook Ads, and Klaviyo
• Scalable SEO system covering the full product catalog through automated page generation
• Operational tooling enabling full vendor and catalog management without engineering involvement