Everbright
Overview
Everbright is a solar energy company owned by NextEra Energy, operating as a fully owned subsidiary focused on expanding solar adoption across multiple customer segments.
We rebuilt their website on HubSpot after their initial implementation failed to reliably capture and structure lead data. The primary goal was to create a flexible lead generation system that could serve multiple audiences, including both customers and installation partners.
The challenge
The existing HubSpot website had structural and data issues that limited its effectiveness as a lead generation system.
- Lead capture data was not reliably structured or segmented
- Existing HubSpot setup lacked flexibility for multiple audience types
- Marketing workflows were constrained by native HubSpot limitations
- Previous website implementation did not meet performance expectations
- No scalable system for separating customer and vendor inquiries
What we built
We built a fully custom HubSpot-based website system using a custom theme and structured content architecture, designed to support multi-audience lead generation and scalable marketing workflows.
Website and CMS architecture
- Custom HubSpot theme built from Figma designs
- Custom HubDB architecture for structured content types
- Flexible content system supporting marketing expansion
- Scalable page templates for campaign deployment
Lead generation system
- Custom multi-step lead capture form built outside HubSpot native limitations
- Dual-path intake system for customers and installation partners
- Structured lead routing and segmentation logic
- Improved reliability of lead capture and tracking
Platform customization
- Advanced HubL templating for dynamic content rendering
- Extended HubSpot functionality beyond native form capabilities
- Custom data structures using HubDB
- Marketing-ready components for future campaign expansion
Key complexity
- HubSpot platform constraints limiting traditional development approaches
- Requirement for custom multi-step forms outside native functionality
- Need to support multiple audience types within a single system
- Ensuring reliable lead capture and data structuring at scale
- Working within enterprise-grade marketing infrastructure
Results
- Successfully relaunched a fully custom HubSpot website
- Improved lead generation reliability and data capture accuracy
- Enabled multi-audience targeting for customers and partners
- Established scalable marketing foundation for ongoing campaigns
- Continued ongoing development and support for new marketing initiatives